Director of Marketing - Six Nations of the Grand River Development Corporation
35 hours per week
Duties
Reporting to Chief Operating Officer, the Director of Marketing will lead the marketing activities of SNGRDC, including any subsidiaries. The candidate will have oversight of the development and execution of comprehensive marketing strategies to achieve SNGRDC’s goals including developing annual marketing plans and promotional campaigns to elevate the brand profile and attract an expanded customer audience.
The candidate will collaborate with cross-functional teams, lead market analysis and research, manage marketing budgets, ensure consistent brand messaging and oversee the execution of marketing and promotional campaigns. The chosen candidate will work within the policies and procedures established by the Six Nations of the Grand River Development Corporation.Lead and motivate the marketing team, fostering collaboration, productivity and professional growth.
- Formulating and implementing comprehensive marketing strategies aligned with business goals, including developing annual marketing plans and promotional campaigns.
- Overseeing the planning, implementation, and evaluation of data-driven marketing campaigns across various channels, including digital marketing, social media, and traditional media.
- Building and maintaining strong brand awareness and customer engagement that align with company goals, ensuring consistent messaging across all marketing efforts
- Develop, oversee and manage the marketing budget, ensuring resources are allocated to maximize ROI
- Collaborate with internal teams and external agencies to deliver compelling content and creative assets that align with the SNGRDC brand
- Track, analyze, and report on Key Performance Indicators (KPIs), leveraging insights to refine strategies to optimize return on marketing investment
- Identify opportunities to increase new, on-going and additional revenue streams.
- Keeping up-to-date with industry trends, technologies, and best practices in marketing.
- Partner with other departments of SNGRDC in the development of opportunities to showcase the Corporation’s operations and partnership opportunities.
- Seek potential partners for the design and implementation of programming and co-marketing aimed at increasing general patronage for the corporation’s venues.
- Provide regular reports and analysis on marketing performance to the Executive Leadership Team.
Other duties as assigned by the Chief Operating Officer (or their designate).
Additional Skills and Abilities
A proven track record of designing and implementing marketing strategies.
Experience in developing marketing metrics for data-driven decision-making.
Strong negotiation skills to manage relationships and complete sales deals.
Ability to effectively manage, motivate and lead a team.
Effective time management and prioritization skills to efficiently manage multiple projects and deadlines.
Strong project management skills to manage various marketing campaigns.
Excellent written and verbal communication skills for collaborating, presenting reports/ideas/recommendations, and building relationships.
Ensures confidentiality.
Ability to embrace and champion change.
Reliable and able to work independently.
Ability to relate to stakeholders with tact and discretion.
Must pass a police record check.
Must be able to travel and have flexible work schedule.
Qualifications
Minimum Requirements:
- Four (4) year bachelor’s degree in marketing, business administration with a major in marketing; Master’s degree is preferred
- A minimum of 10 years of experience as a Marketing Director will be considered in place of the degree requirement
- A minimum of five (5) years’ experience as a Marketing Manager
- Demonstrated experience developing and implementing comprehensive marketing plans that drive growth and profitability
- An understanding of the history and dynamics of the Six Nations of the Grand River community.
- Police Record Check Required upon Offer
Eligibility
WORK ENVIRONMENT
This position requires normal physical effort.
This position requires normal visual/sensory effort.
This position typically operates in a generally agreeable work environment.
This position has regular deadline pressure from various sources.
Benefits
BENEFITS TO WORKING AT SNGRDC
Extended Health and Dental Benefits
Pension
Incentive Programs
Performance based merit increases
Team Member Recognition Program
Comprehensive paid time off – vacation, sick, personal time and paid holidays
Education Reimbursement
Company Mentorship Program
Employee and Family Assistance Plan
Training Opportunities
Corporate Events
How to Apply
To Apply on our website, please go to our website or click on the link: Careers
NOTE: If you are unable to apply through the website, resumes can be dropped off at the Administration building between 9:00am and 4:00pm Monday-Friday.
ACCOMMODATIONS: At Six Nations of the Grand River, we are committed to diversity and inclusion as we continue and expand our efforts to become a more inclusive, safe, and respectful workplace. Human Resources will accommodate any needs under the Ontario Human Rights Code (OHRC) and the Accessibility for Ontarians with Disabilities Act (AODA). Recruitment processes will be modified to remove barriers to accommodate those with disabilities, as may be requested and/or required by law. If you require accommodation during any phase of the recruitment and selection process, please reach out to Human Resources at hrdept@sndevcorp.ca.
If you would like help with your resume or job search, please give us a call at 519-756-7665 or email employerservices@soarcs.ca.